How AI, AR are redefining beauty retail

New Delhi: The pace of innovation in beauty tech is accelerating, but the innovations in beauty retail today don't fully solve the customer's requirements, believes Ritika Sharma, Founder, and CEO, House of Beauty. The beauty and wellness company recently launched a new e-commerce platform Boddess.com. IANSlife spoke to Sharma to know how Augmented reality (AR) and artificial intelligence (AI) are redefining the concept of beauty tech and if it's the future. Q: How are you using AI and AR technologies at Boddess? A: Our teams have spent the past few months building out our machine learning database of skin types in partnership with leading dermatologists in India. We took thousands of high resolution images of men and women, tagged their skin condition with our proprietary collection of skin metrics (things like hydration, wrinkles, dark spots, skin age etc.).