BBC Worldwide teams up with machine learning company » Digital TV Europe

BBC Worldwide has teamed up with artificial intelligence start-up Thoughtly to explore how machine learning can help it understand which genres of content are most in demand in which territories. Following an initial trial of Thoughtly's technology, the pair have completed a detailed analysis looking at synopses and descriptions of programming alongside data mining to figure out how best to categorise individual programme titles. Thoughtly's flagship platform, Ellipse, is designed to map themes, generate summaries and identify anomalies in text. It was originally designed to assist researchers in academic institutions to draw insights from very large volumes of text, such as helping medical researchers identify unexpected anomalies in large clinical data sets or help scientific researchers navigate unstructured text for automated screening of'noisy' data sets. BBC Worldwide is using the technology to identify themes that are under or over-represented in its content, to identify recurring and possibly unseen patterns across the various genres in it catalogue, identify which themes have grown and which have declined over the years and generally build a deeper understanding of its content with the objective of matching it with the most relevant audiences both for the BBC itself and for its client broadcasters, according to David Boyle, EVP of insight.