Inside the bizarre human job of being a face for artificial intelligence

Lauren Hayes, a 27-year-old model and entrepreneur, is famous at the automation software company IPsoft. At a recent conference the company hosted in New York, suited c-level executives stopped her in the hallway to take photos. An executive at one of the largest insurance companies in the United States told her that 65,000 of his employees loved her. And during his keynote presentation, the CEO of IPsoft, Chetan Dube, called Hayes on stage to guest star in a faux game show. Her opponent was Amelia, who is also the reason for her contextual fame.