Five ways Artificial Intelligence is Transforming Digital Marketing

Say artificial intelligence (AI) and your first thought may be of futuristic robots, but the future may actually be closer than you think. Whether it's voice activated home assistants or internet connected cars – and machine learning is getting better, and more accessible every day. For the past decade companies and marketers have been moving towards marketing automation and nowhere is that potential greater than with AI technology. Powerful new possibilities are emerging, allowing marketers to deliver more personal and relevant messaging at a greater scale, made possible by AI. Seven out of 10 marketing decision-makers are already implementing AI-powered technologies, or at least have concrete plans to do so (KRC Research).