The Proof is in the PPC: The Definitive Guide to Search Advertising MarTechExec

Search advertising is the placement of ads in search engine results. Businesses pay to place these ads at the top of search results. The price paid depends on several factors, such as search term popularity, competition and website quality. Taking a scroll through Google AdWords' lessons and picking up a certificate is a great way to start yourself off with paid search. But it doesn't give you everything you need to know.