How Artificial Intelligence (AI) is disrupting and enhancing marketing

Jarther Taylor There are multiple ways to think about AI, but I'd describe it as a nexus of data modules; plus the associated data with those modules, and the computing power to run those modules at high speed to deliver a human experience. There's the concept of general intelligence and organisations like Google that are working on things like'Deep Mind' which is an intelligence that has human-like and brain-like capabilities that it can learn skills and insights in one area and apply them to others. Jarther Taylor The biggest opportunity within marketing is understanding that industries are going to be disrupted by AI and for those currently embracing it, they will be ahead of the curve in terms of efficiency and productivity. Kristi Mansfield Some of the most interesting applications of machine learning, predictive analytics and algorithms are in the high-frequency trading industry.