How AI adds value to crisis communications systems

Crisis communications have come a long way from call trees and text chains. Today's emergency notification systems and cloud-based notification services are far more effective than relying on employees to call each other. However, these developments have not made crisis communications foolproof. For example, if emergency messages never reach their intended recipients, the sender might not get a notification of the message delivery failure. If a reply message is not generated, an organization's emergency teams could be facing an incident that escalates into a full-blown crisis due to the lack of clear communication.