How AI Optimizes Email Marketing Performance

More targeted offers and promotions. Fine-tuned frequency and send times. These are some of the mechanics of email tasks marketers are looking to AI to help improve. "With tools such as Bluecore and Custora, we are able to learn from the customer's past behavior and also anticipate what customers want to purchase - as well as the timing for when they want to buy," says David Gottesman director of digital marketing at Teleflora. "This allows Teleflora to create a strategy with automated triggers for every stage of the customer lifecycle, helping build brand loyalty and keep the customer coming back." Gottesman can't help but like what he sees.