Amplero adds machine learning to help pinpoint and leverage influential customers

AI and machine learning (ML) are set to pervade the marketing technology universe throughout 2017. With billions of marketing touchpoints to learn from, marketing technology is a natural home for ML capabilities. And today, Amplero has announced its Influencer Optimization capability, powered by machine learning and offered as part of its Intelligence Platform. The new addition makes it possible to discover not only your most influential customers, but also understand the actions they are taking and how to optimize your connections with these valuable advocates. So how does it work, and why is machine learning particularly suited to this optimization and identification process?