How can banks put AI to work? Interview with Adam Shardlow at RBS

"Running a lot faster" is something big tech firms could teach banks that are yet to dip their toes in using artificial intelligence (AI), says Adam Shardlow, Lead Journey Manager for AI at the Royal Bank of Scotland (RBS), who has previously also worked for Amazon. He believes AI and machine learning (ML) makes it possible for financial institutions to personalize their offers and revolutionize the way they communicate with customers. We sat down to discuss the opportunities AI offers to banks to get a single view of the customer, enhance customer relations and boost digital sales. Adam is going to be one of the speakers at W.UP's upcoming free webinar on AI & ML on 27 June, where we will share best practices in AI that banks can put into practice with little effort. Participants will also learn all about developing AI capabilities to increase digital sales, unlocking the power of ML in analytics, real-life use cases of AI in digital banking and innovations that help banks explore AI and provide five-star user experiences.