AI in sales: improving the customer journey, not stealing jobs

Ex-prime minister David Cameron has taken a job at Affiniti, one of the world's largest artificial intelligence companies, which specialises in the use of AI in sales. As chair of the company's advisory board, Mr Cameron says he will be helping support its work to transform the future of customer service and interpersonal communications. While Mr Cameron may not have predicted the UK's future in Europe, there's no doubt that backing the use of AI in sales is a better bet. "AI and machine-learning are the next evolution of the digital revolution," says Brendan Dykes, director of product marketing at customer experience and call centre technology vendor Genesys. "Like the incoming tide, you can ignore it, but it will continue to come and you can either ride the wave or be swept away by it."