How Big Data, AI are changing the face of the retail sector

The digital wave that we are witnessing today is keeping retailers on toes. Brands are increasingly focussing on product enhancement, greater visibility, personalisation and resolution to build customer engagement and experience. With a view to serve a wide range of customers from varied backgrounds, today's retailers are investing in modern technologies such as the Internet of Things (IoT), data analysis, Artificial Intelligence (AI), chatbots, and more to provide and give customers what they exactly want, so as to avoid any friction in the purchase journey's. Many retailers have already started using these technologies to remain competitive. To share insights and experiences, KPMG in India and CNBC-TV18 organised a panel discussion with experts Harsha Razdan, Partner and Head- Life Sciences and Consumer Markets, KPMG in India; Damodar Mall, CEO-Grocery Retail, Reliance Retail; Jamshed Daboo, Managing Director, Trent Hypermarket; Yash Mishra, Founder & CEO, VoxWeb; and Mukul Bafana, CEO, Arvind Internet.