How is the PR industry adapting to the march of artificial intelligence?

With the House of Lords having reported in the opportunities and threats posed by artificial intelligence (AI), I have asked what my sector – the PR industry – is doing in anticipation of AI's rise. Are the machines really coming for our jobs or will AI free us up from our time-consuming tasks so we can focus on our core strength: creativity. On 16 April, the House of Lords released its Select Committee report on the impact of AI on British life. For context, the definition of AI that it followed was; "Technologies with the ability to perform tasks that would otherwise require human intelligence, such as visual perception, speech recognition and language translation." The impact of AI on jobs, in particular, is something that has caused much discussion in recent years.