Loved Clothes Last, Thanks to Artificial Intelligence

It is almost customary to mention the 1995 Hollywood blockbuster, Clueless, while writing about wardrobe management apps. The movie's protagonist, Cher Horowitz (Alicia Silverstone) picked her outfit of the day from a digital wardrobe that captured the imagination of fashionistas galore. Entrepreneurs, mainly in the US, have tried their hand at wardrobe fashion apps but didn't succeed, with the exception of long-standing players like Stylebook and Cladwell. The biggest peeve has been the effort and time taken to get started with such apps. Many users switch off at the prospect of individually photographing every garment and adding its details to the online wardrobe.