Artificial intelligence to spot car buyers

Auto companies are using artificial intelligence (AI) and machine learning (ML) to identify potential buyers from among the walk-ins and enquiries in showrooms. They are also gauging consumer reaction to new models and concept cars through facial recognition systems. Maruti's Mobility and Automobile Innovation Lab (MAIL) is identifying start-ups that can help it solve some of its operational problems. One of the start-ups from Karnataka is helping Maruti to identify leads among the plethora of queries and walk-ins that each of their dealers receive in a day. "We receive one million enquiries a month. The start-up is helping us identify the probability of purchase among them," said Shashank Srivastava, executive director, sales and marketing of MSIL.