Chatbots Unlocking Customer Value and More as Technology Improves - The Chatbot

As with other aspects of customer-technology, first there was the task, then came the data and then the need to manage and use it properly. Customer spreadsheets and databases became CRM tools, point of sales records became data for recommendation engines and marketing, and so on. The same is true with chatbots, as businesses look to leverage the data they provide to add value. Chatbots are rapidly changing the way that businesses interact with their clients, and how data is provided to their systems. It isn't a massive change from previous generations, when a sales database became a tool for the whole organization to use, but still represents a change in how companies will work.