Israeli startup wins $7m investment for retail vision platform

Israeli computer vision startup, Trigo Vision, has won $7 million in a seed funding round by UK-Israel based Hetz Ventures and Vertex Ventures Israel. Trigo Vision's vision platform is designed for the retail market. It combines a network of ceiling-based cameras with machine vision algorithms to identify customers' shopping items, similar in principle to the Amazon Go store in Seattle, which doesn't have a checkout because it can track what customers put in their shopping basket. The funding will be used to grow the company's core R&D team and build new applications for its technology. 'The founding team has managed to assemble a world-class R&D team to tackle an enormous user experience problem in retail,' commented Yanai Oron, general partner at Vertex Ventures.