Using AI To Identify Your Best Customers In The Future

Using AI to boost sales is not a new idea. In fact, back in 2017, the Harvard Business Review did an extensive story about one sales office of motorcycle maker Harley Davidson that was able to increase sales from two bikes per week to 15 per weekend using AI-powered marketing support. If predictive analytics increased sales leads by 3,000 percent back in 2017, what's it doing for businesses now? AI and predictive analytics are still making an impact for businesses in terms of identifying customer trends, building customer profiles, and constructing tighter potential target audiences. However, it's also doing a lot more, both in terms of how it's able to gather data and how it's able to use it to offer customers the personalization they want and need.