Adobe, Microsoft working together on artificial intelligence - The Economic Times

LAS VEGAS: Adobe and Microsoft are jointly working on artificial intelligence (AI) to offer better products and provide customers more automated, intelligence-based experiences, a top Adobe official said here. Brad Rencher, Executive Vice President and General Manager, Marketing, of Adobe said the two tech giants were working on standard data models and sharing of core libraries between Adobe's Sensei and Microsoft's Cortana, both based on artificial intelligence. Cortana is a search tool which can verbally provide answers to search queries and Sensei - a set of intelligent services from Adobe - integrates the advertising, marketing and analytics products offered on Cloud with back up of creatives and documentation. Rencher, who was talking to a group of journalists here at the Adobe's annual Summit, said the joint research and development would combine the specific domain capabilities of Sensei with the wider core data platform of Cortana, thus building a service. Adobe products can now use data from Microsoft Dynamics 365, Microsoft Power BI and Microsoft Azure into Sensei for intelligent machine learning.