Intelligent assistants are catalysts for digital commerce

By 2020, we will all have an Invisible Friend. Whether we call it Siri, Alexa, OK Google, or a chatbot, we are entering a world where an intelligence assistant recognizes our "intent." This could spawn a massive consumer behavior shift, as AI-influenced bots would mean far fewer Google searches by humans. This invisible friend would learn from its mistakes, maintain context, and continue to expand into new areas of expertise through judicious use of Knowledge Management (see below landscape). Although 2020 is our destination, now is a time of heightened activity among the companies that provide the elements of Intelligent Assistance.