Machine Learning for Recommender Systems - A Primer

The growth of ecommerce in the recent past can only be described as explosive and sweeping across the planet. According to a 2016 study, half of all dollars spent online in America belong to Amazon. And consider this, Recommendation Engines alone drive 35% of that revenue. But it is not ecommerce alone that's reaping the huge benefits that recommendation engines have to offer. Direct to device streaming services such as Netflix, Spotify among others, analyze user behavior almost to a micro moment level, then gather data surrounding similar users who are likely to buy the same items based on their browsing history, and provide that much needed nudge to move on to the next purchase on the platform.