Google's Threadit is a short-form video platform for work

Google's Area 120 startup incubator has launched a couple of of video apps that borrow from existing platforms like Houseparty and TikTok to target influencers and vloggers. The video service, which launches today as a website and Chrome extension, lets you record clips or your screen to share with team mates. Though you can create longer videos that last up to 70 minutes, Threadit is designed for short-form content which Google says gets more "engagement and viewership." Taking a page from Google Workspace, Threadit lets you control whether recipients can respond to a clip by limiting them to viewing or allowing them to add their own video. There are also 17 video templates that essentially create longer threads based on the task.