Publicis Groupe : The algorithm did not kill the story 4-Traders

Responding to Walter Pike's article, Did Publicis dumping the Cannes Lions come as a surprise to you?, Rita Doherty writes that she doesn't agree that interruptive advertising will be replaced by relevance advertising. She believes the two systems will co-exist... Pike was therefore thrilled when the new Publicis Groupe CEO, Arthur Sadun pulled out of Cannes saying the money would be spent instead on artificial intelligence technology. Pike adds, 'certainly this is a huge blow to the egos of the people in creative departments, but should we care?' Pike's vision of a world with no advertising interrupting people is exciting, but unfortunately, it's a vision based on dangerous fallacies. Pike is right about some things. He's right to point out the age of big data, artificial intelligence and programmatic media is upon us and this'digital trinity' will be the key to future brand growth.