AWS is now making Amazon Personalize available to all customers – TechCrunch

Amazon Personalize, first announced during AWS re:Invent last November, is now available to all Amazon Web Services customers. The API enables developers to add custom machine learning models to their apps, including ones for personalized product recommendations, search results and direct marketing, even if they don't have machine learning experience. The API processes data using algorithms originally created for Amazon's own retail business, but the company says all data will be "kept completely private, owned entirely by the customer." The service is now available to AWS users in three U.S. regions, East (Ohio), East (North Virginia) and West (Oregon), two Asia Pacific regions (Tokyo and Singapore) and Ireland in the European Union, with more regions to launch soon. AWS customers who have already added Amazon Personalize to their apps include Yamaha Corporation of America, Subway, Zola and Segment.