What if you could make insurance easier?

Imagine saying "Alexa, buy insurance!" You would not even have to specify what type of insurance policy you need, as the artificial intelligence working in the background will already have worked out when your renewals occur, and what your preferences for any given policy would be. These kinds of innovations have already happened in other industries such as online retail. Amazon, for example, can automatically select the best-matched product to your Alexa voice command, while UK online supermarket Ocado offers an automated weekly grocery shop based on customers' tastes and the amount of time it takes them to use their favourite items. However, despite some already functional AI tools such as telematics in motor insurance and wearable fitness technology in life and health, buying an insurance policy on a single voice command is still pretty much science fiction.