Adobe Wants To Use AI-Powered Insights To Help NFL Fans With Their Fantasy Football Teams

Adobe Analytics announced today that it will use its Adobe Sensei AI platform to help fans with their fantasy football teams during the 2019 NFL Season. Of all the technological advancements in the sports world, it can be argued that the most impactful innovations in the foreseeable future will be automated insights (AI) and machine learning (ML), changing the way front offices make player decisions and business operations departments make fan experience decisions. Data is also creeping into other facets of sports, especially with the steady march into the mainstream of gambling and daily fantasy sports. As applications of AI and ML expand into the sports world, a number of companies are looking to take advantage of its burgeoning impact. One of these companies, Adobe, has moved into the sports world and is, today, announcing a new initiative, just as the NFL season is beginning.