Amazon's new AI tool conjures fake backgrounds for real products

Amazon is rolling out a new beta feature that lets advertisers create AI-generated image backgrounds for products. The company describes it as "a generative AI solution designed to remove creative barriers" while boosting ad performance. "It's a perfect use for generative AI -- less effort and better outcomes," Colleen Aubrey, senior vice president of Amazon Ads Products and Technology, wrote Wednesday in an announcement blog post. The company views the feature as an ideal alternative to product shots in front of generic white backgrounds (or bad Photoshop jobs). Amazon says the process is easy and requires no technical expertise.