Do You Trust Artificial Intelligence To Spend Your Media Dollars For You?

In the world of rampant data sharing, nefarious use of personal data and media manipulation, it is clear the lucrative ad tech market may not necessarily be ready for complete transformation. This post follows the introductory article entitled, Real-Time Bidding: The Ad Industry has Crossed a Very Serious Line. I had a chance to sit down with Dr. Augustine Fou, my collaborator on the article, and a seasoned marketer, who has "witnessed the entire arc of the evolution of digital marketing". Dr. Fou currently helps marketers audit their digital campaigns for ad fraud and optimize campaigns based on accurate analytics. Advertising has evolved tremendously in the last 20 years.