AI Conversational Platforms: please don't call them "bots"

At Microsoft we are working on many Artificial Intelligence (AI) conversational platforms, transforming the way companies engage their customers. When building them, one of the most important success factors is providing these AI with the right personality: right for your company… and right for your customers. Please remember, in case your AI conversational platform had a strong "personality", never call him or her "bot". Otherwise, you may have quite a "personal" response…:-) It's important to know the difference between conversational AI and conventional chatbots (or just "bots"). Chatbots serve up canned responses to anticipated requests and statements.