'We are entering the era of functional foods': Tastewise

What would you do if you saw a sharp, sudden spike in demand among for sauerkraut? Wrong, says Alon Chen, the CEO and founder of Tastewise, a start-up that uses AI and machine learning to provide real-time insight into people's food tastes. Far better to identify the trend behind the trend. "Sauerkraut is fermented food, and fermentation is highly associated today with gut health and brain health, " Chen explained. So sauerkraut is an example of a demand for a traditional ingredient being driven by a new concept.