A guide to making marketing human in the age of artificial intelligence

There is no denying that we are entering a new phase in how technology helps to connect brands with consumers. We are moving from visual interfaces to text and voice. Speaking to our devices like we speak to our friends, family and colleagues. As messenger apps secure the lion's share of our connected time, customers will increasingly expect and want to interact with brands in these channels. And Facebook, and Viber, and Kik, want to connect you with brands on their platform, like (most of) China does on WeChat which has 800 million users and millions of services available within the app.