Bank Customer Churn Prediction Using Machine Learning

This article was published as a part of the Data Science Blogathon. Customer Churn prediction means knowing which customers are likely to leave or unsubscribe from your service. For many companies, this is an important prediction. This is because acquiring new customers often costs more than retaining existing ones. Once you've identified customers at risk of churn, you need to know exactly what marketing efforts you should make with each customer to maximize their likelihood of staying.