Taking on Tesla, Honda debuts wild 0 Series EV prototypes

Honda's all-electric Prologue, a collaboration vehicle manufactured in tandem with GM, has been a serious hit for the brand. The Prologue was the best-selling non-Tesla EV in the US in Q4. Using Tesla as a touchstone seems telling, revealing Honda's intentions in the industry. However, Honda isn't limiting itself and plans to offer vehicles with an array of powertrain options--gas-powered, hybrid, and electric--to please a wide spectrum of customers. After all, as Honda America's vice president of sales Lance Woelfer asserts, "electrification is a marathon, not a sprint." "The road to electrification will have some twists and turns," concedes Jay Joseph, vice president of American Honda's Sustainability and Business Development business unit.