Discussing the Future of Digital Experience With Syntasa

UK tech firm Syntasa is helping businesses provide tailored digital experiences thanks to the use of sophisticated AI Assisted Customer Analytics. The firm was among many in attendance at the recent Adobe Summit 2018 digital marketing conference in London, and CXM caught up with Syntasa's Senior Product Marketing Director Anthony Magee to discuss the future of Digital Experience and the use of Artificial Intelligence on providing it… Syntasa was born from a need for organisations to get a handle on their disparate data sources, transform them into powerful actionable intelligence, and do so all in their own existing big data environment. We set out to never become yet another cloud platform promising to deliver every part of the Customer Experience. Instead we believe data is such a valuable strategic asset that unlocking its superpowers should be in the control of the organisation. I've worked in many data and CRM leadership roles, both agency and client side, and a common misconception across all is that automation will solve the problem of actionable customer intelligence.