New Australian AI platform to predict digital ad success before you hit send

This Brisbane AI startup claims to be able to predict ad creative success on various platforms with 82.4% certainty. Junction AI, artificial intelligence start-up coming out of Brisbane and Austin, Texas claims to have developed a proprietary machine learning platform that takes the guesswork out of selecting creative and copy for Google Ads, social media ads and web promotions. Ostensibly, marketers will be able to drag and drop their images and text onto the Junction AI dashboard and receive a percentage score of the probability that their promotion will convert a certain target audience. The startup says marketers, agencies and business owners can expect to predict the success of digital advertising with a confidence interval of 82.4%. The platform is currently in pre-release testing and proof trials with 12 agencies and brands in the US and Canada, with tests in the Australian market to begin soon.