Digital analytics industry veteran roundup: What's in store for 2017

"What gets you out of bed in the morning when you think forward to data and analytics in 2016?" Their answers did not disappoint, so here's an update to what industry advocates, colleagues, friends, and even my close competitors in digital analytics are thinking about as we move into the new year. There are two exciting things on the horizon in 2017, one technical and the other human. On the software side of things, we see the very beginnings of machine learning in marketing. More companies are giving it a try. By the end of the year, we'll have some solid use cases and best practices.