AI is Powering the Growing Emotional Intelligence Business - AI Trends

The ability to register the emotional response of customers or potential customers from their facial expressions or words they speak or write, is a growing business and another instance of how AI is bringing new capability to the table. Emotion AI is the market seen by Affectiva, while emotion recognition is the market described by EMRAYS. Both are using powerful software incorporating AI to measure emotions people register when they view an ad or write a response. Affectiva spun out of MIT's Media Lab in 2009, co-founded by Dr. Rosalind Picard and Dr. Rana el Kaliouby, now the CEO. Dr. Picard, an engineer, had published the book Affective Computing in 1997.