Artificial Intelligence And Data Privacy – Turning A Risk Into A Benefit

One of the most important reasons business, especially consumer facing business, wants to have lots of data is to know as much about the market, us, as possible. Artificial intelligence (AI) has made that focus on customers more and more accurate. While business has been becoming more invasive, governments have begun to look at and pass regulations that begin to provide certain limits. Privacy matters to the electorate, and smart business looks at how to use data to find out information while remaining in compliance with regulatory rules. Almost ten years ago, Target created an algorithm that figured out if people were pregnant based on purchase patterns, and the company then sent coupons to the addresses of those customers.