What 30 000 Accounts Taught Us About Machine Learning and PPC

Years ago our team built self-improving machine technology that could achieve bid and budget management faster and better than any human, using more data than one person could ever consider. The technology was created by rocket scientists with other early AI patents and includes more than 30 sophisticated algorithms. Not just an automated, rule-based system, this one actually self-improves constantly, making it the closest thing we have in the SEM industry to artificial intelligence. We get asked a lot about our machine learning technology known as Acquisio TuringTM and what type of results marketers can expect from it because agencies and marketers are sick of claims from martech providers. So our team set out to put our machine to the test.