Reinventing the wheel? �FelGAN� inspires new rim designs with AI - automobilsport.com

Software enables completely new inspiration in the creative process By keeping AI software development entirely in-house, Audi demonstrates competence in a crucial emerging field Leveraging artificial intelligence (AI) in all departments: this is the goal Audi has set itself on its way to becoming a data-driven company. With FelGAN, the company now employs software that uses artificial intelligence to open up new sources of inspiration for designers. Creative people are always on the lookout for inspiration. The same is true of the designers who create new wheels at the Audi Design Studio in Ingolstadt. But where to find untapped sources of inspiration?