Cresta brings more AI-powered insights and chatbots to the contact center - SiliconANGLE

The real-time contact center intelligence provider Cresta Intelligence Inc. said today it's updating its platform with the addition of new tools that enable smarter business insights and more capable chatbots. Cresta has created an artificial intelligence-powered platform for contact centers that's designed to guide customer service agents on what to say and do at each turn of a customer conversation. For instance, it provides real-time prompts for agents at pivotal moments in a conversation to optimize their response. At the same time, it coaches agents on an ongoing basis to hone their strengths and correct their weaknesses. In this way, Cresta helps to make sure that agents ask the right discovery questions at the beginning of a conversation, so as to solve customer's problems more effectively.