Shutterstock boosts its machine-learning credentials with launch of reverse image search on iOS

Stock photo giant Shutterstock is boosting its artificial intelligence (AI) credentials today with the launch of a new reverse image search feature within its iOS app. The New York-based company offers more than 80 million images for bloggers and media outlets, but keyword searches aren't always the most effective way to find images relevant to a story. If you want to search for photos that are similar to ones you already have in your possession, or if you want to find alternative photos based on the shapes, mood, color scheme, and general mise en scène around you, reverse image search comes into play. You can search Shutterstock by using the camera on your iPhone or the photos on your camera roll to find similar images. The launch comes three months after Shutterstock first introduced the feature through its desktop version, though extending it to smartphones does feel like a natural move, given that smartphones are cameras in their own right. "When we unveiled Reverse Image Search this past spring, we knew that it was a perfect fit for our mobile application -- it's arguably one of the best use cases for computer vision technology, in general," said Shutterstock CEO and founder Jon Oringer.