Why Slow AI Adoption is Posing a Threat to Hotels Hotel Marketing News

Personalisation today is a must, not longer a maybe. Research from BCG suggests that brands which create personalised experiences by integrating advanced digital technologies and proprietary data for customers are seeing revenues increase by 6% to 10% – two to three times faster than those that don't. The need for personalisation has infiltrated a wide variety of industries. Why do you think you can personalise your Coke with your own name, or get the perfect song recommended on Spotify? The travel industry has slowly started to go in the same direction.