Behind Alibaba's artificially intelligent foray into fashion

Chinese e-commerce giant Alibaba launched its'glimpse' into what the future of fashion is last month, a project it has called FashionAI. Alongside Italian fashion house Guess, it created a pop-up concept store on the Hong Kong Polytechnic University grounds, to show Guess's retail experience, alongside Alibaba's latest AI technology. Alibaba will now look to integrate the FashionAI technology into new projects and with other brands but The Drum caught up with Menglei Jia, Senior Staff Engineer, Vision and Beauty, Alibaba Group, senior staff engineer, vision and beauty at Alibaba Group, to find out how the collaboration with Guess had been received. According to Jia, the FashionAI project has been underway for a long time. "FashionAI is a new artificial intelligence concept that aims at exploring new format for fashion stores for the future. We have devoted almost seven years to develop, train and refine this technology that will ultimately create a difference to both customers and retailers."