KFC is now using facial recognition to guess what you'll like

Are your lunch choices dictated by your age and gender? KFC thinks they might be, so it's going to use facial recognition technology to categorize customers and pitch meal choices that its algorithm thinks will make you happy. The Chinese arm of the popular fried chicken chain is partnering with China's search giant Baidu to implement the technology in its restaurants. Unlike a typical fast food experience -- where you walk in, stare at the menu, pick something, then walk out -- KFC China's new technology relies on a computer to scan the customer's face and make its best guess at their age, gender, and any other facial cues that might help it guess what you'd enjoy. Then, each customer gets their own personalized meal recommendation, and they can choose to either go with what the computer thinks or simply pick something off of the menu like they normally do.