Researchers Develop Artificial Intelligence That Can Detect Sarcasm in Social Media

Washington, May 11: Properly understanding and responding to customer feedback on social media platforms is crucial for brands, and it may have just gotten a little easier thanks to new research by computer science researchers at the University of Central Florida who have developed a sarcasm detector. Social media has become a dominant form of communication for individuals, and for companies looking to market and sell their products and services. Properly understanding and responding to customer feedback on Twitter, Facebook and other social media platforms are critical for success, but it is incredibly labour-intensive. Sarcastic Tweet Labelling Amsterdam Tulip Field As Kaas Pathaar Goes Viral; Netizens Come Up With Their Versions. That's where sentiment analysis comes in.