Machine Learning-based digital marketing tools to streamline ops

Like all other industries, Machine Learning (ML) and Artificial Intelligence (AI) are seeing their application in the internet marketing space too. Easing the complex personalisation operations across marketing applications, such as content marketing or email, through machine learning, automation has improved operations for marketers to reach their consumers with branded content. The Machine Learning model does so by adapting to various cases on the back of accessible data fed into the system. In digital marketing, Machine Learning caters to the company's smooth marketing execution in a lot of ways by combining data sources, automating tasks, and by predicting campaign outcomes. Here is a list of tools that you may want to use today for improving and automating your complex marketing initiatives.