TechBytes with Mika Javanainen, VP of Product Marketing at M-Files

As a VP of Product Marketing, I lead a team that focuses on different product marketing activities at M-Files: product positioning, value proposition and customer communications. My team also employs subject-matter experts for different processes and industries. They work closely with product development, marketing and customer success teams to ensure that we address the specific customer needs for various industries and their respective regulations. We use and follow almost all marketing technologies from ABM to Sales Automation to analytics. Marketing organizations typically use M-Files for collaboration, data governance, digital asset management, content management, talent management, customer intelligence and workflow.