Amazon's Alexa: Blue Ocean Innovation and Strategy

The Alexa assistant is always ready to answer our questions, the need for fast and instant service, always staying online, connected and alert. In the age of smartphones, Amazon has designed a device without a screen, with which users can interact. The concept would seem unusual, but it has nevertheless been incredibly successful. Alexa's interactive skills involve the user in a unique way, a single platform where multiple brands can get in touch with the customer. The level of convenience and practicality in using the Alexa voice assistant suggests that in the future there may be improvements in performance and in the user experience.