The Rise of the Machines and the Impact of Artificial Intelligence on Digital Marketing

It's the year 2019--and the rise of the machines is transforming digital marketing. Nowadays, AI makes it much easier to generate information for online shoppers directly from a website or in the search results. Yes, that horror movie recommended in your streaming library is generated from AI. Artificial intelligence can both generate and curate content to personalize the user experience. The system is able to generate content based on matching data and information that has been indexed through the internet. For instance, you may notice this as a pop-up that appears as soon as a user visits your website.